A brand is the perception of the promises and benefits that your product or service portrays to the public.
A strong brand succinctly demonstrates (through key messaging and visuals) the core values that differentiate you from your competitors.
P’s in a Pod love brands. It’s in our blood.Nothing gets our creative juices flowing more than assisting clients to build their brand and successfully launch them into the marketplace or breathe new life into older, more established brands in order for them to attract a greater market share.
To create a strong brand identity it is imperative you can succinctly answer the following 4 questions:
1. What is your product or service?
2. Who needs to know?
3. How do/will they found out?
4. Why should they care?
The team at P’s in a Pod are trained to assist you to unearth these questions and ensure there is a clear internal understand prior to building or recreating the visual brand identity.
We use a complex yet succinct brand building model that has enabled organisations from national corporations through to small business to develop a solid brand identity that cuts through and makes a mark in their own unique industry.