GCIT “I Do” Campaign
About the project
The Gold Coast Institute of TAFE (GCIT) “I do” campaign is presently wrapping billboards and buses to drive enrolments. Designed as a seasonal campaign it focuses on the “doing” aspect of a TAFE education (rather than ambition) by featuring individual students with a heart that represents their passion – and studies. The positioning statement “The skills you need for the life you want” was conceived by P’s and appears on each execution.
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