The New Black for Fashion
About the project
Following a $150M redevelopment, Mt Ommaney Centre based in South West Brisbane has emerged from a grocery shopper and convenience shopping centre to a contemporary centre that now boasts 50+ fashion outlets.
P’s brief was to change current perceptions of the centre and firmly establish it as the newest fashion hub in the South West suburbs of Brisbane. Our 3 core aims were: Create an outstanding ‘look’ that ignites instant interest and embraces the diversity of the fashion offering; Deliver cut-through appeal to a potential new market; and Redefine the depth of our offering to current shoppers.
Services
- Campaign Brand
- Online/Social
- Advertising
- Outdoor
- Experiential
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