About the project

Trinity Lutheran College contracted P’s in a Pod to reposition their current brand to reflect the true value proposition of TLC and implement it across all marketing materials ready for the school year 2011.

Whilst the Trinity school community understood the special qualities of the school, TLC was often thought of as a ‘sleeping giant’ as it’s original brand portrayed a more conservative image than what the school was actually about.

After a competitor analysis and internal workshops with the key players across all campuses, it was agreed that the core brand values that would be the building blocks of its visual identity should strike a balance between the genuine care, nurturing and Christian qualities of the school whilst promoting and celebrating it’s excellence in a variety of academic, sporting and cultural offerings under the realm of an exceptional international teaching/learning program.

The 6 key values that are reflected through the new identity are: Christian, Holistic, Joyous, Trinity, Academic and International Mindedness.