About the project

Wild Origins brand name had served them well but visually needed revitalising to capture the fresh food feeling of their new range of products. Wild Origins sell fresh, slow cooked food that is healthy and convenient, to heat and eat, delivered free to your door. P’s conducted extensive brand wheel analysis and developed the positioning statement “Recipe for Living.” The positioning reflects the nutritional benefits of eating well – and the time saved by not shopping and cooking – creating more time for what matters to you! The Wild Origins project has included logo revitalisation, stationery suite, catalogues and website design, and is now available to customers.